Are You Posting Daily But Still No Orders? This Story is For You
Zoya launched a trendy clothing brand for Gen Z women with bold designs and vibrant color palettes. She had a decent following on Instagram, posted reels, shared product photos—yet orders barely trickled in.
She was exhausted and close to quitting, until she learned to use performance marketing to attract, convert, and retain her audience.
You’re Creating Amazing Designs—Why Isn’t Anyone Buying?
Zoya’s biggest struggles:
- Low website traffic
- Cart abandonments every single day
- Zero repeat customers
- Constant discounting with no ROI
Sound familiar?
Performance Marketing Changed Everything
Zoya focused on three major steps:
- Understanding her audience deeply
- Creating irresistible offers with urgency
- Tracking and improving performance on every ad
Not Sure Who Your Ideal Customer Is? Here’s How She Found Hers
Using Meta Insights and Pinterest Trends, she targeted:
- Fashion-forward teens (18–24)
- Trendsetters who follow fashion bloggers
- College students shopping mid-range styles
She also layered interest targeting with behavior-based segments.
One Campaign Made Her Brand Go Viral
Zoya launched a limited-edition “Match Your Vibe” collection and ran:
- 3 vertical reels showing outfit transformations
- 1 carousel ad featuring student influencers
- Retargeting ads for website visitors and cart abandoners
Her ROAS jumped to 11x in just 10 days.
Think You Need to Discount to Get Sales? Here’s What She Did Instead
Zoya stopped offering flat discounts and instead:
- Created urgency with “Only 50 pieces” messages
- Used free shipping for orders above Rs. 3500
- Promoted bundles like “Buy 2 Get 3rd Free”
Her AOV (Average Order Value) increased by 40%.
From Solo Designer to Team of 6 in 5 Months
- 80% of traffic now comes from paid ads
- Built a loyal email list of 15K+ subscribers
- Featured by a major local fashion magazine
- Expanded from 10 to 60 SKUs within 6 months
Stuck Like Zoya Was? Do This Today:
- Use interest + behavior layers to create niche targeting
- Test creatives with storytelling, not just product images
- Always retarget website visitors and cart abandoners
- Use urgency and value instead of discounts