Are You Spending Hours Crafting But Getting No Sales?

Sarah was pouring love into handmade home decor, candles, and gift items—but no one was buying.

Even after launching a beautiful website and listing her products on Etsy, she struggled to make consistent sales. She felt invisible.

Performance Marketing Helped Her Find Her Perfect Buyers

After months of trial and error, Sarah discovered performance marketing strategies that finally helped her:

• Find people actively searching for handmade gifts
• Retarget window shoppers
• Turn browsers into buyers

Here’s What Changed Everything for Her

Sarah focused on 3 simple actions:

• Built engaging ads with stories around her crafts
• Targeted keywords like “unique handmade gifts for mom”
• Used lookalike audiences based on her existing customers

She Ran One Mother’s Day Campaign That Changed Her Life

Her winning ad was a heartfelt video showing how she hand-made each product with love. She paired this with a strong call-to-action:

“Handmade with Heart—Delivered with Care.”

The result?

• Over 3,000 orders in 2 weeks
• 9.4x ROAS
• Her email list exploded to 12,000+ subscribers

Want Consistent Orders? Steal This Strategy

• Focus on emotional storytelling in your ads
• Use customer reviews and testimonials in creatives
• Run seasonal campaigns—Mother’s Day, Eid, Valentine’s
• Combine Meta Ads with Etsy SEO

Sarah’s Brand Today

• Ships 400+ orders per week
• Partnered with 4 major gift stores
• Featured on a national handmade marketplace

She went from earning Rs. 15,000/month to Rs. 3.5 lac+ per month—all because of performance marketing.