Baking Daily But Still No Orders? You’re Not Alone
Amina started her home-based bakery in Lahore with a dream—turning her passion for desserts into a business. Her cupcakes were delicious, packaging was aesthetic, and her Instagram feed looked beautiful.
But no matter how many reels she posted or giveaways she did… sales weren’t consistent.
She wondered,
“Am I even cut out for this?”
If you’re in the same spot, this article is for you.
The Real Problem Wasn’t Her Baking—It Was Her Visibility
Amina’s cakes were bakery-level professional. Her reviews were 5-star. But she wasn’t getting enough eyeballs on her offers.
Here’s what she struggled with:
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Only friends and family saw her posts
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Low reach despite regular content
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No repeat buyers
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Stuck with discounting to get orders
She needed more people to see and trust her brand. That’s where performance marketing came in.
Step 1: She Identified Her Dream Buyer
Instead of trying to please everyone, she narrowed it down:
✅ Women aged 24–35
✅ Moms planning birthdays
✅ Office workers ordering customized cupcakes
✅ Couples ordering anniversary cakes
She used Meta Ads Manager to build audiences based on:
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Parents of toddlers
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People engaged within last 6 months
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Users interested in birthday planning, cakes, and dessert pages
This was the turning point.
Step 2: Created Ads That Felt Personal
She ditched generic product shots and focused on storytelling:
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A reel titled: “My client cried when she saw this cake”
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A carousel ad: “Top 5 Custom Cakes I Baked This Month”
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A video ad with emotional music: “From My Kitchen to Your Celebrations”
Each ad ended with a strong CTA like:
“DM to order. Slots filling fast.” or
“Only 10 orders accepted weekly. Book yours.”
Step 3: She Built A Retargeting System
Most people don’t order the first time they see you. Amina set up retargeting ads to show her cakes to:
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People who watched 50 %+ of her video
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Website visitors who didn’t order
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Instagram profile visitors in the last 14 days
These ads reminded potential buyers with urgenc,y like:
“Still thinking about that unicorn cake? Slots are filling up!”
“We saved your cart! Complete your order and get free delivery!”
Step 4: She Stopped Discounting and Started Adding Value
Instead of running Rs. 200-off deals, she:
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Offered free delivery in 24 hours
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Added a free mini jar dessert with premium orders
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Gave loyalty discounts to repeat customers
This increased her average order size and built loyal fans.
Step 5: Built a 5-Step Funnel
Here’s her simple funnel you can copy:
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Reel Ad: Behind-the-scenes baking video with voiceover
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Lead Magnet: Free e-book “Top 10 Birthday Themes of 2024”
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Email Series: Tips on ordering cakes, planning birthday themes
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Sales Page: Full menu with testimonials and pre-order link
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Retargeting Ads: Reminders + urgency for cart abandoners
The Results After 30 Days
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3.7x jump in sales in one month
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80+ orders from cold audiences
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ROAS of 8.5x from a Rs. 25,000 ad spend
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Over 5,000 new followers—all local buyers
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Built a waitlist of custom cake orders 2 weeks in advance
Amina’s Business Today
Hired 2 part-time helpers
Launched pre-booked Eid & Ramadan boxes
Collaborated with a Lahore-based events company
Opened a small baking studio with delivery riders
Hit Rs. 4.5 lac in monthly sales
You’re Not Failing—You’re Just Not Reaching the Right People
If you’re a home-based baker, cake artist, or dessert seller struggling with sales, remember:
Your product isn’t the problem.
It’s the visibility, trust, and positioning—and performance marketing solves exactly that.
Action Plan: What You Can Do Today
Choose one audience and go all-in
Run a story-led reel ad—stop relying only on organic posts
Build a retargeting list of profile and video viewers
Add urgency to your offers instead of slashing prices
Use seasonal events—Eid, Valentine’s, Birthdays—for campaign hooks