Are You Posting Skin Care Tips But Your Orders Aren’t Growing?
Aliya was passionate about skincare. She had natural face masks, serums, and organic oils—all made with care. Her Instagram looked clean, she posted every day, and she even had a few influencers onboard.
But still—no sales. No traction. No growth.
Sound familiar?
You’re Solving Real Skin Problems—Why Isn’t It Reaching the Right People?
Here were Aliya’s challenges:
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Traffic from social media wasn’t converting
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Nobody was clicking on her website links
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She didn’t know how to run proper ad campaigns
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Her competitors were stealing all the attention
The Shift: From Content Creator to Strategic Marketer
Aliya realized she needed more than just content. She needed performance marketing.
Here’s what she did:
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Built a customer persona: Age, problems, skin tone, income
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Created “problem-solution” ad videos
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Launched retargeting ads for video viewers
Her First Breakthrough Campaign Was Simple But Powerful
She ran an ad with the message:
“Still struggling with acne after trying everything? This serum was made for skin just like yours.”
The ad showed:
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A girl using the product for 7 days
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Before-after transformation
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Clear call-to-action: “Buy Now, Pay Later Available”
Results:
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2,500+ orders in 18 days
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13x ROAS
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Monthly income jumped from Rs. 40K to Rs. 7.2 lac
Think Skincare Can’t Be Sold Without Influencers? Think Again
Aliya did use influencers, but her winning ads were customer testimonials.
She created a library of:
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UGC (User Generated Content)
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Voiceovers on results
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Short Reels for retargeting
She focused on real people, real skin, and real stories.
She Leveraged Performance Marketing Like This:
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Meta ads with layered targeting (age, skin concerns, purchase behavior)
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Seasonal campaigns (Summer Glow Kit, Eid Special Facial Combo)
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Abandoned cart recovery via WhatsApp flows
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Product bundles to increase AOV
Aliya’s Growth Today:
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50,000+ monthly website visitors
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Shipping to 12+ countries
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8-figure annual revenue
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Her brand was featured in a beauty magazine’s top 10 new skincare startups
If You’re a Skincare Brand Owner, Here’s What You Need To Do:
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Use “problem + solution” storytelling in your ads
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Build retargeting campaigns for viewers, engagers, and add-to-carts
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Launch a flagship bundle with urgency (“Only 100 left”)
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Show real testimonials from people with real skin problems