Still No Sales on Your E-book or Course? This One’s for You
Hassan created a powerful digital product—a course on freelancing. It was packed with value, beginner-friendly, and reasonably priced.
He posted about it on Instagram, YouTube, and Facebook.
Crickets.
No leads. No sales. No income.
He almost gave up until performance marketing turned everything around.
You Created an Amazing Product—So Why Aren’t People Buying?
Here’s what was missing in Hassan’s strategy:
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No clear audience targeting
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No trust-building funnel
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No compelling offers
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No retargeting campaigns
Performance Marketing Became His Secret Weapon
Hassan broke down his strategy into 3 simple pillars:
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Build awareness through value-packed short videos
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Collect leads using a free mini-course funnel
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Run retargeting campaigns to close sales
The Funnel That Changed His Business
He launched a 3-step funnel:
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Step 1: Free lead magnet – “5 Mistakes Every New Freelancer Makes”
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Step 2: Email nurture sequence + testimonials
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Step 3: Sales page with urgency + success stories
To promote it, he ran video ads with hooks like:
“Tried freelancing but still stuck? I was too. Here’s what finally worked.”
Within 3 weeks:
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12x ROAS
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4,000+ leads
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Rs. 5,20,000 in course sales
No Followers? No Problem
He didn’t rely on followers. Instead, he used:
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Lookalike audiences based on website traffic
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Interest targeting (Upwork, Fiverr, remote work)
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Retargeting anyone who clicked the lead magnet
He also used custom audiences from email opens and site visitors.
Hassan’s Current Setup
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Rs. 1.5 lac monthly ad spend
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Consistent 8–12x ROAS
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Automated funnels running 24/7
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Cross-selling e-books + 1-on-1 coaching upsells
Struggling to Sell Your Digital Product? Do This Today:
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Create a valuable freebie to build your email list
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Launch a storytelling ad campaign with a strong pain point hook
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Retarget your engagers and warm audience
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Use testimonials and video walkthroughs of your product