Are You A Tech Startup Struggling to Get Users? Here’s How Raza Built a Multi-Million Dollar Business with Performance Marketing
Raza, a young tech entrepreneur, launched a groundbreaking software solution for small businesses. His platform promised to simplify operations, automate tasks, and boost productivity for entrepreneurs. But despite all his hard work, his tech startup was not attracting users—at least not at the pace he had envisioned.
The website traffic was low, and his product launch didn’t generate the buzz he had hoped for. Sound familiar? If you’re a startup struggling to gain traction, keep reading—Raza’s story will inspire you.
You Have a Brilliant Product, But No One’s Listening—Why?
Raza’s challenges included:
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Low traffic to his website
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Few sign-ups and even fewer conversions
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Limited brand awareness in a highly competitive tech space
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Zero word-of-mouth referrals or organic growth
Despite his excellent product, Raza struggled to get users and scale his business. He knew that traditional marketing methods weren’t cutting it anymore.
Performance Marketing Changed the Game
Raza knew it was time to turn to performance marketing—a method that would allow him to track every dollar spent and measure its impact directly. He turned his focus to targeted, data-driven marketing that could bring in users, convert them into paying customers, and drive growth for his tech startup.
Step 1: Defining His Ideal Customer and Nailing Down the Right Targeting
Raza’s first move was to clearly define his ideal customer. His software was designed to streamline operations for small businesses in various industries—retail, health care, and even real estate.
Using Meta Ads and Google Analytics, Raza discovered that his ideal customers were:
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Small business owners (age 30–45)
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Entrepreneurs looking for time-saving solutions
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Companies that could benefit from automating their daily operations
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Early adopters and tech-savvy individuals
Raza used these insights to narrow down his audience using:
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Interest targeting: Focused on entrepreneurs, small business tools, and productivity apps.
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Behavior-based targeting: Reached out to users who had previously interacted with business software ads or visited competitor websites.
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Lookalike audiences: Targeted potential customers who resembled his most engaged users.
Step 2: Creating High-Impact Campaigns That Drove Conversions
Raza created a series of campaigns to address the pain points of his target audience. His ad strategy focused on the following:
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Product Tutorials: Short, engaging videos showing the ease of use of his software.
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Case Studies: Sharing how small businesses like his clients had saved hours of work and boosted their revenue.
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Limited-Time Offers: Promoting a free trial or discounted subscription for early adopters.
Step 3: Scaling and Retargeting to Drive Growth
Once Raza had ads that were driving sign-ups, he turned his attention to scaling and retargeting:
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Retargeting Website Visitors: Showed ads to people who visited his website but didn’t sign up.
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Cart Abandonment: Ran ads targeting visitors who started signing up but didn’t complete the process, offering them a special incentive to return.
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Customer Testimonials: Used video testimonials from current users to build trust and social proof.
Raza’s performance marketing efforts allowed him to optimize his ad budget by eliminating underperforming ads and investing more in high-conversion campaigns.
The Breakthrough: A Viral Campaign That Took Off
Raza’s breakthrough came with a viral campaign targeting businesses that had recently started during the pandemic and were looking for ways to optimize operations. He created an engaging ad that featured:
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Customer Success Stories: Real businesses explaining how the software helped them save time and boost sales.
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Urgency and FOMO: “Start your free trial now—Limited seats available.”
The campaign went viral in just two weeks, bringing in over 3,000 sign-ups. His ROAS skyrocketed to 7x in the first 30 days.
What Raza Did Differently: Key Takeaways for Tech Startups
Raza’s story proves that performance marketing can be the key to turning around a struggling tech startup. Here’s what he did differently that you can apply to your business:
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Focus on Your Ideal Customer: Don’t waste time targeting the wrong audience. Understand who will benefit most from your product and tailor your campaigns accordingly.
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Invest in Storytelling: People don’t just buy products—they buy solutions to their problems. Create ads that speak directly to your customers’ pain points.
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Test, Optimize, Repeat: Performance marketing thrives on constant iteration. Test different creatives, copy, and targeting methods to find what works best.
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Retargeting is Key: Don’t forget the people who showed interest but didn’t convert. Retargeting allows you to nurture them until they make a purchase.
Raza’s Tech Startup Today
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Revenue Growth: His startup now generates Rs. 12,00,000/month in revenue.
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User Base: Grown to over 50,000 active users.
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Team Expansion: Went from being a solo founder to having a team of 20 full-time employees.
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Partnerships: Partnered with leading tech companies and industry influencers to further expand brand visibility.
The Takeaway: Performance Marketing Can Transform Your Startup
For Raza, performance marketing wasn’t just a tool—it was the turning point that enabled him to build a multi-million-dollar business. His ability to track, measure, and optimize his marketing campaigns allowed him to scale quickly and efficiently.
If you’re a tech startup struggling to gain traction, don’t give up just yet. By embracing performance marketing, you too can turn your product into a success story.