From Living Room Crafting to Living Large
Rida, a mother of two from Lahore, started her handcrafted home décor brand “The Cozy Nest” from her drawing room. Her macrame wall hangings and minimalist table décor were loved by friends and family—but sales never took off online. Until she discovered performance marketing.
Her small, home-based hobby turned into a thriving brand shipping across Pakistan, thanks to precise campaigns, smart retargeting, and data-driven ad strategies.
The Early Challenges of Home-Based Creators
- No brand recognition or online presence
- Low engagement despite consistent posting
- Competing with mass-manufactured products
- Inconsistent sales and customer trust
Like most small creators, Rida needed more than just creativity—she needed strategy.
Step 1: Building a Visual Identity That Converts
Instead of just pretty product pictures, Rida invested in visuals with a purpose:
- Product-in-use videos for reels
- UGC-style testimonials showing home setups
- Branding colors and logo across all ad creatives
Her Facebook and Instagram ad CTR improved by 67% in just one week.
Step 2: Hyper-Targeting Interior Enthusiasts
Rida used Facebook Audience Insights and TikTok data to identify niche groups:
- Interior décor lovers aged 24–45
- Recently married couples
- New homeowners
She created ad sets tailored for each group, using pain points and dreams they related to.
Step 3: Creating Funnel-Based Offers
She didn’t just sell products—she built a journey:
- Cold traffic received ads with home inspiration videos
- Engaged users saw offers like “Buy 1 Get 1 Free on Custom Décor”
- Cart abandoners received limited-time discount emails
This funnel increased conversion rate by over 230%.
Step 4: Scaling with Lookalike Audiences
Once she got 1,000+ customers, she created:
- Lookalikes of her buyers on Facebook
- Custom email audiences on Google Ads
- Engaging TikTok creatives for retargeting
Her best-performing campaign had a ROAS of 9x.
6 Months Later: The Numbers Spoke
- Monthly orders went from 50 to 600+
- Collaborated with a major Pakistani homeware store
- Built a team of 4 to manage fulfillment
- Her site ranked on Google for “handmade home décor in Pakistan”
What New Brands Can Learn from Rida
- Don’t just rely on organic—use performance marketing to amplify reach
- Find specific audiences who truly care about your product
- Use visual storytelling to spark emotional buying
- Funnels + Retargeting = Sustainable growth